Cross Sells are a great way to increase the value of your conversion alongside great images and product copy.
So here’s 5 quick tips on how you can use Cross Sells and Up Sells to increase your Average Order Value.
1. Comparison Tables
Shootouts between Products encourage conversion. Why? Customers like to reassure themselves that they are getting a deal. Wherever they are on the price point scale offering a comparison table often encourages customers to take the next one up in the range purely because of value for money. Continue reading
Faceted navigation can be a powerful tool for allowing your customers to refine their search for a particular product. I touched on this in my post surrounding Site Structure.
Most eCommerce platforms allow you to use faceted navigation on your site and it’s a great way of producing some extra content and converting those customers who know exactly what they’re looking for. In terms of setting up your attributes every platform handles it slightly differently. If your importing your product listing you can in most cases define these attributes in the .csv you import or if you create your products in the CMS you can attach newly defined attributes as you wish.
So what are the key attributes you should consider adding to your faceted navigation?
It’s well known that link building and the quality of those subsequent links can have a big affect on your organic ranking within Search engines. In fact a large part of an SEO’s time is taken up acquiring links because of that said importance.
Link Building Basics
Here are 5 tips that you can carry out yourself to improve your link profile and gain higher rankings off the back of it! Continue reading